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Are you an advertiser considering outdoor advertising, but just not sure if this is for you? Information here will help you make up your mind.

Benefits of mobile outdoor advertising in general.

Cost effective compared to other media
‘Outdoor advertising also has another advantage, which is cost, opening the door for all advertisers -- small or large. According to the Outdoor Advertising Association of America, outdoor advertising is 80 percent less expensive than TV, 60 percent less expensive than newspapers and 50 percent less expensive than radio.’1

‘Every year, as efficiency comparisons are made for the various media, outdoor remains ­ by every external measure ­ a best buy. The cost to post relative to the audience exposed is impressive and if anything, remains understated. Measurement of traffic can barely keep apace of the population surges and so bonus delivery is virtually guaranteed.’2

Stands out from the advertising clutter
‘You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it attracts a lot of attention. It is a unique way of getting the attention of your target customers. Your customers need not only be the people who would pass by your store or see your poster in one corner of the street but also those who are simply walking down the street or having a cup of coffee in the coffee house. Mobile advertising also spikes competitor's stores. It can probably put you one step ahead of your competitors.’3

Always switched on
‘Since it is in the public domain, Outdoor Advertising assuredly reaches its audience.  People can't "switch it off" or "throw it out." People are exposed to it whether they like it or not. In this sense, outdoor advertising truly has a "captured audience."’4

‘Beyond billboards, a whole new field of venues has emerged to reach consumers head-on during the course of daily life. Originally developed to bridge the gap in urban centers, the “out of home” or “alternative” products as they came to be known have today grown into a sophisticated and viable billion dollar business. The beauty of these venues is the targeting they provide, and their synergy with micro markets: there are wrapped buses, mall posters, taxi tops, phone kiosks, truckside panels…the list goes on and on. Chances are if you’ve imagined it, there is a company out there doing it, or else, one in development.’5

Need more information to make up your mind? No problem. Download information kit here.

Sources for the information presented above:
1 http://www.plasticsign.com/outdoor/articles/2000-outdooradv_MediumForAllSeasons.php3
3-4 http://www.marketingscoop.com/billboards-on-wheels.html
2 &5 http://denver.bizjournals.com/denver/stories/1998/08/31/smallb4.html